An ongoing brief to create a suite of images of British Airways destinations for the brand to use alongside their advertising and marketing communications.

I work as the photo director and shoot producer across this project, taking each shoot from concept to delivery and managing every step of the process.

I have established a core network of photographers who work on this brief across the world to ensure a consistent style runs throughout.

Since beginning in 2023, shoots have taken place in North America, Europe, the Middle East, and the Caribbean.